What is Internet Optimization?
Google is a popularity contest. FreshRankings will make you a part of the “in-crowd.”
Internet Optimization, also known as SEO, is the next evolution in marketing and advertising. Search Engine Optimization is a cyclical process of optimizing the internal and external web presence of a business online in order to increase the traffic the site receives on popular search engines.
Search engines have four main functions – crawling, building an index, calculating relevancy and rankings, and serving results to people searching online.
For a search engine like Google, they are measuring websites by specific criteria that calculates how much value they are adding to the global community. The websites with the most benefit to offer are rewarded with the highest rankings on the results pages.