Why Today’s Businesses Must Scrap Traditional Advertising for More Cost-Effective, Profit-Surging Internet Marketing Strategies
Internet marketing has continued to deliver bigger, better results over traditional marketing, year after year. But unfortunately, most businesses have not been quick enough to adapt.
Businesses in every industry are wasting thousands of dollars per year on old, ineffective advertising tactics. These outdated strategies are overpriced. They don’t reach the right audiences. And their results are almost impossible to measure.
Most common problems with traditional marketing:
- Results rarely cover the cost of investment
- Ads aren’t targeted enough
- Too many bad leads are generated
- Ad budget is blown on just one print ad, TV or radio spot
- Very difficult to track results or the effectiveness of ads
- No matter how much you spend, your competitors are still winning!
With problems like these, can you wonder why traditional marketing is failing?
Online marketing solves all of these problems and consistently delivers more bang for your ad dollar. But don’t take our word for it. Let’s look closely at traditional advertising methods to see why they fail to deliver the same results as online marketing strategies.
Compare It: Traditional Advertising vs. Internet Marketing
Old-fashioned advertising just isn’t cutting it anymore. Use this comparison to see why more businesses are using internet marketing services to boost sales and connect with customers.
- TV Commercials
A typical TV commercial on a local cable channel can cost you thousands of dollars – just for a couple airings! That doesn’t even include the thousands of dollars it costs to make the commercial itself.
TV ads aren’t targeted either. Sure, you can choose time slots during certain shows or stations. But the chances of grabbing the attention of your exact target audience is unlikely. You have no way to measure who’s seeing your ad or how those viewings are affecting your bottom line.
- Radio ads
If you’ve got a massive ad budget, then sure, a radio might generate some response. Play the same ad over and over again, and people are bound to hear it. But at what cost?
Radio advertising is incredibly expensive, not targeted, and ineffective for most types of businesses.
- Print (Newspapers, magazines, etc.)
Newspapers, phonebooks, magazines – they just don’t have the readership or impact they used to. And yet, it still costs hundreds or even thousands of dollars to fill that ad space. Why?
A print ad can be a good way to focus on brand development. But if you’re looking for measurable ROI or the ability to track results, forget it. Precise targeting and analytics is virtually impossible.
- Pay-Per-Click (PPC) / Search Engine Marketing (SEM)
Imagine only paying when you know someone has seen and responded to your ad. That’s exactly how PPC/SEM works.
PPC/SEM is one of the hottest forms of marketing, because it’s guaranteed to get your website on the front-page of Google and drive traffic to your website. It’s targeted exactly to the people who are already looking for your business. And, you can track results down to the penny.
- Search Engine Optimization (SEO)
Contrary to popular belief, SEO is not “free marketing.” But unlike PPC/SEM, you don’t have to pay for individual ads. Instead, SEO involves optimizing your website and your overall online presence, so that more people can find you on Google, Yahoo and other search engines.
By focusing on specific keywords that people are already searching, SEO drives highly targeted traffic to your business. Plus, you can easily track every click, visit, sale, lead, and the overall ROI of your efforts.
- Social Media Marketing (SMM)
If you’re not taking advantage of social networks like Facebook and Twitter, then you’re losing a lot of potential business. Social media can be a highly targeted form of internet marketing that lets you reach new customers, build loyalty, and attract tons of repeat business.
Businesses Missing Out on Millions of Dollars in Online Sales“Retail, financial services and technology brands continue to leave more than $112 million in sales on the table that they could add to their coffers by being more aggressive in search engine optimization.”Source: MediaPost
Warning: Not Every Internet Marketing Company is the Same
Today, there are thousands of internet marketing companies out there. But sadly, many of them are using very outdated strategies.
Those old tactics may have worked 4 years ago – but today, they are ineffective and a waste of money.
That’s why it’s so important to use a professional firm like FreshRankings, which is on the cutting edge of online marketing strategies and technologies.
Example: What Internet Marketing Can Do for Your Business
Done right, internet marketing can skyrocket your profits online.
Just look at Strutmasters – a once successful online seller of automotive parts, whose sales fell flat in recent years. Strutmasters came to FreshRankings in 2010 to boost business by plugging into their proprietary marketing tools.
The results were phenomenal.
In just 1 year, Strutmasters doubled their profits from $6.5 million to $13 million a year.
In 2011, the Strutmasters business was sold for tens of millions of dollars – an 8-figure price that would not have been possible without the advanced SEO and other marketing services from FreshRankings.
Start marketing your business online today.
See more ways that online marketing can help you maximize your ROI this year.
FreshRankings has doubled and tripled the profits of its clients with internet marketing strategies that have been developed and fine-tuned for over 10 years.
Before you spend a penny on traditional marketing this year, find out how you can get much more explosive results online.
Get in touch with FreshRankings to see how your business can profit from Internet Marketing.