PPC Management Services
Why it Pays to Hire Professionals
Using a PPC management company is essential to getting the biggest bang for your pay-per-click buck.
But unfortunately, many businesses choose to handle PPC management themselves because they assume they can save money. What they don’t realize is: they are spending a lot more than they should be – often wasting thousands of dollars a month on ineffective campaigns.
Risks of not using a PPC management firm:
- Each click could be costing you 3-4x more than you should be paying.
- Bad keywords could be targeting the wrong audience.
- “Automatic” bids can be much more expensive than using custom bids.
- Your landing page may not be optimized for conversions.
- Visitors could be dropping off your site as soon as they arrive.
All this adds up to wasted money, month after month. Even if you have set a maximum daily budget for your campaign, that doesn’t mean you are in control of how much you’re spending. As you’ll see below, with help from a skilled firm, you could generating more clicks, more qualified leads and higher online sales – all for the same daily budget, or less. But it’s not going to happen if you don’t hire professionals to manage your PPC campaigns for you.
What is PPC management?
PPC management is a service offered by qualified individuals and companies that have experience in pay-per-click advertising.
New to PPC? Don’t worry. It’s simple. And, you’ll soon discover that it’s a highly cost-effective way to generate targeted traffic to your website. With pay-per-click marketing, you only pay when someone clicks on your ad. For example, you’ve probably seen the ads the appear along the right side of Google search results, or in Facebook. Every time you click on one of those ads, it costs the advertiser money.
Note: this is different from “CPM” or “cost per impression” campaigns, whose rates are determined by how often the ads simply appear (regardless of whether or not they are clicked). The exact cost per click can vary widely, from a few cents to several dollars. However, you have sine control over how much you pay, based on what you “bid” against other businesses who are advertising for the same keywords. That’s why it’s why crucial that businesses hire skilled PPC professionals. They can ensure you’re getting the biggest results for the smallest amount of money.
Advantages of using a PPC company
- Optimized bid strategy
A PPC management firm will make sure your bids are priced right, so you never spend more than you have to.
- Targeted keywords
If you’re using search engine marketing (SEM), then your keywords are essential to the success of your campaign. Your PPC firm will make sure you’re only generating clicks for keywords that are relevant to your business. The more targeted your campaign, the better results you’ll get.
- Landing page optimization
In PPC marketing, your landing page is just as important as the ads. The page must be written and designed to maximize conversions. Otherwise, you’re wasting money on every click.
- Advanced Tools
Platforms like Google’s Adwords come with dozens of built-in tools and features to help advertisers optimize their campaigns. If you’re not using them, or don’t know how, then you’re leaving money on the table. An experienced PPC management firm will know all the tricks to getting the best results for your budget.
- Detailed Reporting
A good PPC company will help you make sense of the results that your campaigns are generating. From CTR and conversions to the total ROI of the campaign, you’ll get all the details you need to monitor progress and make key business decisions.
This is only a short list of the many benefits of using an experienced PPC firm. When you’re spending hundreds or thousands of dollars on PPC ads each month, you must be sure that you’re getting the maximum results possible. Without a professional to manage your account for you, you could be flushing a huge chunk of your budget down the drain.
Example of How You Could Be Wasting Money
To illustrate how easily a business can waste money by improperly managing their PPC campaigns, let’s look at an example scenario.
Let’s say you spend $1,000 a month on your ads, and it produces these results:
- 181 clicks
- Average cost per click: $5.52
- 23 conversions (people who filled out a form on your landing page)
- Conversion rate: 12.7%
Looks pretty straightforward, right? But the question is: are you trying to generate as many clicks as possible, or are you trying to generate more conversions?
Depending on your business model and the profits margins on your products/services, each conversion could be worth an average of several hundred dollars to your business. So, in most cases, you want those conversions to be as high as possible.
YOUR PPC SPECIALIST:
Now, let’s say your PPC firm makes a few changes. By fine-tuning your keywords, adjusting the bid strategy, and making a few tweaks to your landing page, the professionals are able to produce these results:
- 150 clicks
- Average cost per click: $6.67
- 43 conversions
- Conversion rate: 28.6%
Notice that your cost per click went up, and your click rate dropped. But check out the conversions: nearly double the previous rate! That means you’re generating more targeted traffic, and spending less money on wasted clicks that don’t convert. With the increase in conversions, you’re essentially doubling the total potential sales revenue, even though your budget did not change. Do you see how easy it can be to lose money when you don’t use professional PPC management services?
Start generating visitors immediately.
PPC management from FreshRankings is a simple, cost-effective way to increase traffic to your website, and increase profits. Whether you’re focused on generating leads, sales or building brand awareness, our PPC specialists can produce the results use need.
At FreshRankings, we combine advanced, proprietary technology with proven marketing strategies to give our clients the competitive edge in the marketplace. In addition to PPC management, we specialize in SEO (search engine optimization), social media marketing, reputation management, conversion and much more.
Let us show what our skilled professionals can do for your business.
Contact FreshRankings to boost your business with professional PPC management.