Which SEO Strategies to Implement this Year – and Which to Avoid
Search Engine Optimization (SEO) is constantly changing. If your business isn’t keeping up – or hasn’t implemented SEO at all – then, without a doubt, your website is losing tons of traffic (and sales) to your competitors.
In 2011, Google reported that it changes its search algorithms more than 500 times a year. That means the SEO tips you followed a year ago may already be outdated. Today’s online businesses must stay on top of the latest trends, or they risk falling deep into the Google search-results abyss.
IMPORTANT: Although web-savvy individuals can implement some SEO tactics themselves, it’s always best to rely on professionals. A good SEO company can help you:
- Optimize on-page and “hidden” site elements, as well as off-site efforts
- Track the results of your search engine optimization efforts in real time
- Ensure that your site is using the freshest “white hat” tactics for optimization
- Check if your site is being penalized for outdated or ill-advised SEO tactics
- Optimize your site for mobile search traffic
- Generate significant ROI from your SEO
There are thousands of SEO companies out there, in the U.S. and abroad. If you don’t want to risk wasting valuable time, money and resources, it’s always best to partner with an experienced firm like FreshRankings that has already produced profitable results for its clients.
What is Search Engine Optimization? Search engine optimization, or SEO, is the process of optimizing a website’s content and external Web presence to gain higher placement in “organic” search-engine results.Since 93% of all Web traffic comes from search, a higher ranking in search engines can provide a significant boost in visitors to your site.
Recommended Search Engine Optimization
Tactics for 2012
Search engine optimization is an increasingly complex, ever-changing process. These fresh tips are only general guidelines for what to focus on this year. We recommend contacting FreshRankings for a more comprehensive, carefully executed plan for implementing these strategies.
Keep the content coming.
This strategy hasn’t changed much over the years. Google loves content. The more relevant keyword-rich information you can provide to your visitors, the better. Search engines will reward you for having valuable content by boosting your site above less relevant ones.
Take advantage of all social media.
Optimization starts with your own website, but should expand across the web for maximum presence. Make use of all social media channels – Facebook, Twitter, Google+, YouTube and others – to create an online community for your business, all linking back to your website.
Optimize for mobile devices.
Search traffic is transferring to smartphones at an astounding rate. If you’re already getting good organic search traffic, it would be a shame to lose a huge chunk of those visitors because your site isn’t viewable on mobile devices. In 2012, you must have a mobile version of your site, employing the same optimization strategies that your desktop site uses.
Not sure where to start? Connect with a professional SEO firm that can help your site with these steps and others.
Google: Remember to Optimize with Your Customers in Mind “Search engine optimization is about putting your site’s best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.” Source: Google
Which Search Engine Optimization Tactics to Eliminate and Avoid Like the Plague
If you don’t execute your search engine optimization ethically, your site becomes like spam in the eyes of search bots.
Here are three old, outdated, ill-advised SEO tactics to avoid this year:
Ridiculous keyword density.
10% keyword density? That’s sooo 2006. A site with 10% keyword density reads like a broken record – to both your visitors and search bots. Lower that density to about 2% or risk being penalized for keyword stuffing.
Search engine manipulation.
Ask yourself: Are you using any search engine optimization techniques that are intended to fool the search engines? If so, stop it. Today’s crawlers are smarter than that. Good SEO is about making your site more valuable and relevant, not deceptive.
Are you using “noindex” tags to keep search bots away from certain pages of your site? You better rethink this strategy. For the best results, allow search bots to index every page.
Refresh Your SEO for 2012 and Beyond
Whether you’re new to SEO, or you’ve gotten NO results from other Google search engine optimization companies, it’s best to start fresh in 2012.
FreshRankings is a bottom line focused SEO firm that is on the cutting-edge of Web optimization. Our strategies are perfected by over 10 years of development, and proven by the tremendous increase in profits we’ve produced for our clients.
Even more: FreshRankings’ proprietary SEO software is constantly being refined to keep up with changes by Google and other search engines. Our simple 3-phrase system makes it easy for any business to start generating measurable results from the best SEO available:
- Phase 1 – Research: A comprehensive analysis of your business, competition, keyword strength and existing online presence.
- Phase 2 – Launch: Quick, seamless execution of the best optimization strategies to lift your search ranking and increase traffic.
- Phase 3 – Profit: Results are everything. Each FreshRankings’ client gets their own search engine optimization specialist to review results and identify further opportunities for profit.
Have questions? FreshRankings has answers. Unlike other SEO firms, FreshRankings is focused on transparency. Clients get access to real-time analytics and reports on progress. Your SEO specialist is happy to explain any of the search engine optimization tools and tactics being used for your site.
Get more tips for 2012. See how to grow your business this year with FreshRankings Search Engine Optimization.