Recent Mention – June 10th, 2011 Stealth Auto Increases Sales 500% with FreshRankings SEO & InfusionSoft
Our customer, and CEO of StealthAuto.com, Todd Staples had the opportunity to team with Infusionsoft’s Director of Marketing, Tyler Garns at the Inbound Marketing Summit in San Francisco. Todd did a presentation for the attendees showing him how FreshRankings SEO services combined with Infusionsoft’s follow up marketing helped StealthAuto.com increase it’s sales by 500% – Read The Full Story on the Infusionsoft Blog.
With FreshRankings SEO, Todd was able to leverage the fact that we promote his main website (StealthAuto.com), his videos, Facebook page, eBay listings, Amazon.com listing and some much more via our proprietary Stealth Ranking System. The other side effect of Todd’s successful SEO results was that we were able to lower his PPC spending by $2,000 per month and leverage those dollars to further expand his successful SEO campaigns. This is what FreshRankings is all about! Congrats to Todd and we are excited to be a part of the Stealth Auto team. Here is the presentation that Todd used at the Inbound Marketing Summit. It’s got some Fresh Marketing Nuggets in there for you:
Using FreshRankings, Strutmasters Doubled Their Annual Sales Revenue from $6.5 Million to over $13 Million…in just 18 months!
Let us introduce you to Strutmasters. Strutmasters is an e-commerce seller of suspension parts for automobiles. In 1999, when the Strutmasters company was established, most of America was still on dial-up internet, and even Google was still gaining popularity. Over the years, Strutmaster’s business became very stagnant. Strutmaster’s owner, Chip, eventually became exhausted trying a million different methods to try to drive business to his site.
In 2009, Chip began working with FreshRankings, and was able to drive up organic traffic, and convert viewers into sales.
How was FreshRankings able to make such a huge impact? It starts with these three steps:
1) Identify What Products are Most Popular
According to business principles, 80% of sales for a company come from 20% of the products. By identifying which products in your store are the most popular, and understanding what your customers want the most, you can focus on marketing those products more effectively.
2) Build Plenty of Content
Add videos, images, descriptive product information, frequently asked questions, etc.
Once you know which products are most popular, you can engage your audience with useful content associated with your products once they find you. Google will reward your page with higher rankings by identifying you as a website that is beneficial to the public, and your sales will increase also.
3) Use Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Campaigns
As a business owner, you may have heard some horror stories about companies that hired a dead-beat SEO company that charges exorbitant amounts of money for a campaign where the juice isn’t really worth the squeeze. They spend your marketing dollars and claim to be boosting your traffic and rankings on Google, but are using mostly ineffective pre-historic methods to do so. That’s where we come in. FreshRankings has developed some of the most cutting edge technology in the world of online marketing to get companies proven results like you have just observed in the Strutmasters case study. Using the “FreshMethod” we yields top rankings on Google as well as other search engines, and a spark a genuine increase in organic traffic that you can trust.